OBOR is an e-commerce platform focusing on African market, whose headquarter locates in Shanghai, China. OBOR aims to provide modern business services in Africa and facilitates the daily life of African. Regarding East Africa and South Africa as its market center, it radiates more than ten countries in Africa. In Africa, OBOR cooperates with the telecommunication operator as a third-party payment platform, joining hands with companies which targets on building materials and fast moving consumer goods as its main service products. t aims to create African largest e-commerce service platform to facilitate the lives of African.